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1 audience-supported media
Универсальный англо-русский словарь > audience-supported media
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2 audience-supported media
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3 audience and advertiser-supported media
Универсальный англо-русский словарь > audience and advertiser-supported media
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4 audience and advertiser-supported media
English-Russian media dictionary > audience and advertiser-supported media
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5 media support system
В США существуют четыре системы финансирования СМИ: подписчиками [audience-supported media] (например, платное кабельное телевидение [ cable television; pay television]); рекламодателями [advertiser-supported media]; совместно рекламодателями и подписчиками [audience and advertiser-supported media] и за счет общественных и частных субсидий [private and corporate-subsidized media] (например, общественные радио и телевидение [ PBS], студенческие газеты [college newspaper])English-Russian dictionary of regional studies > media support system
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6 media
"медиа"; средства массовой информации; рекламный носитель; средства распространения информации♦ advertising-subsidized media средства распространения информации, субсидируемые за счет рекламы♦ advertising-supported media средства распространения информации, пользующиеся поддержкой рекламы♦ audience-supported media средства информации, финансируемые ее аудиторией♦ display media иллюстративно-изобразительные рекламные средства (щиты, вывески, плакаты)♦ mass media средства массовой информации (СМИ)♦ passive media средства рекламы пассивного восприятия, не требующие усилий со стороны аудитории (напр. радио и телевидение)♦ replacement media замещающие рекламные носители; местные издания (телевидение, радио) охватывающие аудиторию, недоступную для национальных средств массовой информации
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